The Museum of Old and New Art: Festival Of Music and Art, often further shortened to simply MOFO, is an annual festival based in Hobart, Tasmania curated by Brian Ritchie, bass player from the rock band Violent Femmes. It is billed as Tasmania’s largest contemporary music festival and showcases the work of artists in a broad range of art forms, including sound, noise, dance, theatre, visual art, performance and new media.
As one of my university briefs, for the 2015 design I decided to reimagine the festival and create a clean, simple brand that is easily expandable across multiple formats and/or event collateral. The concept behind the brand mark was that each of the vertical or diagonal strokes represents element of the festival, whether that be dance, theatre or visual art, etc. Only when brought together as a group, it forms the letter ‘M’; only when brought together, it becomes the MOFO festival.